This collection of apparel celebrates black history & culture of one of the US' most prominent cities. For the first series release, we’re inspired by the city of St. Louis, Missouri; a city infused with a rich blend of Black American music, culture, and history. Discover our collection now!

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  • Historic St. Louis Series - Carr Square

    Historic St. Louis Series - Carr Square

    During the late 1870s, a Black American man named John Carr purchased two plots of land in what is now the Carr Square and Old North St. Louis neighborhoods. The area...

    Historic St. Louis Series - Carr Square

    During the late 1870s, a Black American man named John Carr purchased two plots of land in what is now the Carr Square and Old North St. Louis neighborhoods. The area...

  • Historic St. Louis Series - Kinloch

    Historic St. Louis Series - Kinloch

    Established in 1855, Kinloch was home to many Black American families of modest means as well as successful business owners, professionals and political figures.

    Historic St. Louis Series - Kinloch

    Established in 1855, Kinloch was home to many Black American families of modest means as well as successful business owners, professionals and political figures.

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Free GeniUS Q4 2023 Catalog (Ebook)

GeniUS Q4 2023 Catalog features the newest arrivals from The Underground Bus Line, along with stunning photography created by the designer of all GeniUS apparel.

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